Planet Antares Scam Warnings For Vending Trade

The Impact of Product Packaging in Vending

There are often times that on you come across a snack and beverage vending machine and suddenly you feel like buying a snack or drink on impulse. This especially happens with glass front vending machines. You might have just been passing by or waiting in a location when you got tempted to buy from the vending machine, even though that was not something that you had planned to do. Vending machine purchases are regarded as impulse buys. This especially reigns true with Planet Antares snack and beverage vending machines, which are glass front vending machines.

The packaging of the snacks and beverages in Planet Antares vending machines are designed to entice potential buyers. This means that the manufacturer of these products has only a few seconds to convince you to buy their product. The packagings of the products need to be enticing enough to capture the attention of the customer. This is what makes customers buy from vending machines without knowing exactly why. The secret is that visual cues can draw out unconscious psychological responses. This is a strategy that products manufacturers have been using for decades. When you place snacks and beverages in your Planet Antares vending machines, make sure that the packaging of the products is attractive enough to entice customers. Below are the fundamentals that are associated with attractive packaging:

1. Color. Colors are usually associated with emotional states and often bring out these emotions. For example, blue is a cool color that is often associated with water and liquids while greens are tied to organic machine products like health snacks and beverages. Bright colors are usually associated with sweet products because they are perceived as pleasing colors.
2. Graphics. Pictures, logos and fonts are used on vending machine products too convey brand attributes. Cartoon graphics are used to attract kids to want the products. Brand names like Pepsi have an infamous logo that customers easily recognize. Having branded products in your Planet Antares vending machine, will always assure you of having sales.
3. Shape. Most of the cans and bottles in vending machines are of a standard size. Manufacturers today have begun to expand on their limits. Energy drinks are usually found in tall, slender cans while the shape of plastic Coke bottle is modeled after the old glass Coke machine bottles, in order to capture brand loyalty.

The products that you find in vending machines have been packaged in such a way that is fine tuned and well-thought out, in order to encourage sales. To ensure that there are always sales from your vending machines, make sure that you have products that have the kind of packaging that will attract customers.

posted by Karola Marx @ 8:23 AM