Monday, February 05, 2007

Product Flexibility in Vending

When you own a Planet Antares vending machine, you are free to place whatever products the customer wants in your vending machine. For example, some people like Coke while others prefer Pepsi. In this case you would just need to store both brands. Consumer’s preferences vary, account by account. The more people there are in a vending location, then the more the diversity in their tastes. You cannot expect everyone to like the same products.

According to a national survey that was conducted, personal preferences for cold drinks are divided as follows: Coke 38.6%, Pepsi 27.4%, others 34.0%. If you provide only Coke products in your Planet Antares vending machine then that means that 61.4 % of the customers are excluded. If you keep a variety of soft drinks in your vending machine, that will make all the consumers happy. Contented consumers will mean repeat business for you. Branded snacks and beverages always do well in vending machines because they are easily recognizable. Placing branded products in your vending machines does not mean that you place only one kind of brand. Have a variety of branded products in your vending machines, so that you cater to everyone’s tastes.

Make sure that the supplier that you have engaged provides high quality, fresh merchandise. All products must be removed from your vending machine on the date of expiry of freshness. You would not want a customer to consume something which has expired, because this might be followed by a complaint from the customer. This would affect your vending business in a negative way.

Product flexibility strongly depends on the location that you have chosen for your Planet Antares vending machines. There are some products that would be popular in one location and not so popular in the next location. For example the products you vend in a school successfully may not be as profitable in a hospital. The same products cannot work in all location in the same way. That is why you need to know what the demands of a location are so that you can choose the right product mix for your Planet Antares vending machine.

Keep all your customers happy by providing them with a variety of products so that they can have a wide selection. Place a majority of branded products in your vending machine so that they are easily recognizable. This kind of product flexibility will maximize the profits in your vending business.

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