Importance Of Effective Vending Product Packaging
These days, most people are on the go and have little time. Thus, it is essential for Planet Antares vending operators to offer products that add comfort, convenience and ease to that person.
While planning for the products to be kept in your Planet Antares vending machines, think about quick indulgences. These are products that make a busy person’s life easier.
Some of the main packaging challenges that are faced by vending operators include:
1. Cost Efficiency
Vending packaging is the primary issue to be evaluated while setting up your vending business. If potential sales are estimated to be 5 percent or more of a product’s total, vending specific packaging becomes a viable option.
2. Form and Function
A lot of vending products come in the same packaging for vending machines as they appear on the store shelf. These may include confections and most beverages. However, many non-food products and non-traditional food products require vending specific packaging to maximize “appetite appeal” and secure them against damage.
Majority of the vending products need to be designed for a single use. This doesn’t apply to snacks and beverages sold in Planet Antares vending machines. Usually, the size of these items will almost always be the same in a retail store as well as vending machines.
3. Communication
There should be optimal wording on the facing panel of the package. Consumers usually cannot handle the product before they actually purchase it. They can’t turn it to inspect the back or side panels, which may not be visible inside the vending machine.
Key information will be essentially displayed on the front to drive the sale and encourage impulse buying by the customers.
In the vending environment, the package has to work both inside the machine as well as in the consumer’s possession. There are a number of strategies that can be incorporated in your vending business to drive sales. One such technique is good packaging for a successful Planet Antares vending business.
Labels: planet antares, planet antares vending
posted by Karola Marx @ 6:42 AM
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