Friday, November 14, 2008

Planet Antares Implements Cashless Vending Techniques

Convenience is the key to pleasing consumers and the automatic merchandising industry will not let them down in the near future, especially with all the benefits that are offered by cashless vending. In full-line vending, it has become easier and quicker to implement cashless options with the help of telemetry solutions and electronic cash.

Credit card and bank card readers form an important part of the movement by telemetry providers to serve the automatic merchandising industry. Some industry veterans also argue that cashless transactions are not the most important advantage offered by telemetry. In fact, cashless systems do represent one of its obvious consumer benefits.

This trend will also enhance product accountability at the machine level for Planet Antares vending machine operators. Moreover, it will reduce liabilities associated with cash, and also enable faster transactions. As a result, enhanced customer convenience will translate into higher sales, while improved efficiencies will result in a more profitable business.

Faster transactions have gained importance with the fast changing consumer lifestyles. The traditional meals have been replaced by “eating on the go” snacks and beverages. As a result, Planet Antares vending operators, who have previously enjoyed customer loyalty, are facing more competition from quick service restaurants, c-stores and speciality retailers for on-the-go dining.

Due to their limitations, magnetic stripe and smart card systmes are not being widely used in vending machines. These systems are usually provided by vending operators when requested to by an account.

On the other hand, credit and bank debit card systems can be used by anyone who carries them and this gives them the potential to become standard peripherals in the Planet Antares vending equipment.

It has been observed by certain vending operators that card readers will increase the vending sales because they will encourage consumers to spend more money. The card purchase will leave an electronic trail of what was purchased, when and by whom.

On the whole, this will do a lot for the vending industry.

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