Thursday, April 22, 2010

Planet Antares - Factors Influencing Choice Of Vending Machine

Vending machine business has been in existence for quite sometime now. With every year passing by, this business model is gaining huge acceptance and popularity among customers and operators. Convenience and instant services offered are motivating customers to use these machines again and again. While high profit margins, low operating costs, zero sales force, minimal floor space requirement and low capital are encouraging operators to take up this business.

With increase in number of vending operators, competition is becoming severe in this industry. As a result several sophisticated models of vending machine available in various shapes, sizes, colors and models are being designed and introduced into the market. In this situation, choosing one machine from amongst the available once is quite challenging.

Factors that influence choice of vending machines are mentioned below:

  • Budget: Budget is the main constraint while choosing machine of your choice. Depending on how much money you would be able to invest choose a machine. You can go for small machines capable of vending gumballs or candies if you cannot invest more.
  • Scale of operations: It is always advisable to begin with one or two vending machines in the beginning. This would cost less and at the same time you can experiment on it. If things work the way you want, then you can slowly expand.
  • Products to be offered: Since this is a customer driven business, try to offer products that have maximum demand or prefer latest products or branded items. Offering any one of these could be highly profitable.
  • Customer base: Where are you going to install your machine? Who are your target customers? All these influence your choice of vending machine. For instance: if you are targeting kids, purchase a vending machine with attractive colors, animations or good sound effects. These features can definitely grab children’s attention.
  • Ease in operation: Planet Antares Vending machine should be very easy to operate and at the same time should be very difficult to tamper with. This avoids fear of theft.

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