Wednesday, April 15, 2009

Planet Antares Guidelines For Attracting And Retaining Vending Customers

There is a vital connection between the operation of a machine shop and a full line vending business. Both these depend a great deal on expensive capital gear that seems to be very reliable and durable. In the end, growth and customer satisfaction are very important to any business.

Generally, Planet Antares vending operators associate growth with the acquisition of new locations. Firstly, they would appoint pricey sales personnel to seek out new customers and then would be usually prepared to invest sizeable sums and take on additional debt to pay for the new and technologically advanced machines to equip the new account.

It’s a fact that if the vending equipment is maintained properly, it will not give much problems and last for a long time.

Also, you need to keep a check on the competition. No vending operator wants to lose out on good locations to competitors who offer the same or better deals they handle such situations with new equipment that they offer to their locations. All this can be useless because there are too many operators having old equipment picked up from locations lost to aggressive competition.

Remember that existing customers are more valuable than future customers. With them, you have already gone through the acquisition and equipping process and enjoy a certain level of credibility, based upon the quality of product and service provided by you. In addition to this, you should be aware of their needs and desires and also possess intimate knowledge of the level of revenue they can produce.

Crucial subjects of renegotiation include:
• Higher selling prices
• Lower commissions
• Possible subsidies
• Contract extensions

There are several benefits of using new equipment for the vending operator as well as the location. Fewer service calls are needed for newer equipment. Higher capacity equipment produces lower route labor and vehicle costs for the Planet Antares vending operator. This will lead to higher sales for the vending business.

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