Monday, March 16, 2009

Cashless Vending – Boon, Not Bane!

The automatic merchandising industry gives due importance to the fact that convenience is the key to pleasing consumers. In the near future, cashless vending techniques will ensure that consumer needs are fulfilled in the best possible manner. In full-line vending, it has become easier and quicker to implement cashless options with the help of telemetry solutions and electronic cash.

The movement by telemetry providers to serve the automatic merchandising industry is supported by credit card and bank card readers to a great extent. Some industry veterans also argue that cashless transactions are not the most important advantage offered by telemetry. In fact, cashless systems do represent one of its obvious consumer benefits.

Product accountability at the machine level will also improve for Planet Antares vending machine operators. Moreover, it will reduce liabilities associated with cash, and also enable faster transactions. This will result in enhanced customer convenience translating into higher sales, while improved efficiencies will result in a more profitable business.

Fast changing consumer lifestyles have increased the demand for faster transactions. The traditional meals have been replaced by “eating on the go” snacks and beverages. Planet Antares vending operators, who have previously enjoyed customer loyalty, are facing more competition from quick service restaurants, c-stores and speciality retailers for on-the-go dining.

Due to their limitations, magnetic stripe and smart card systmes are not being widely used in vending machines. Usually, such systems are provided by vending operators when requested to by an account.

On the other hand, credit and bank debit card systems can be used by anyone who carries them and this gives them the potential to become standard peripherals in the Planet Antares vending equipment.

certain Planet Antares vending operators are of the view that card readers will increase the vending sales because they will encourage consumers to spend more money. The card purchase will leave an electronic trail of what was purchased, when and by whom.

On the whole, this will do a lot for the vending industry.

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