Thursday, May 31, 2007

The Right Supplier and the Right Product Mix

Engaging the right supplier for your Planet Antares vending business is crucial to having the right product mix in the vending machines. For a product to be a winner it has to have quality, name brand recognition, catchy packaging and a good profit margin. The right kind of supplier would have products with all these features.

There are various factors which tend to influence the customer’s perception of the value of vended products. Customers usually make their buying decisions based on how products are perceived in the convenience stores and in other retail outlets. Consumers are oriented toward value, and that means that they compare pricing with what they see and buy in c-stores. Vending machines mostly sell the same products for lower prices than c-stores and other retail outlets.

The right product mix
The right product mix in your Planet Antares vending machine is very important for the success of your vending business. Branded products always do well in vending machines because they are easily recognized. These are products that are already in other retail sectors and they are always nationally advertised. If you have them in your vending machines, there would be no need for you to promote the products in order for them to sell. Since they are branded, they will sell themselves. There are products that are popular for only a period of time and usually lose popularity after some time. When that particular product is popular, you should ride the wave by placing the product in your Planet Antares vending machine. When its popularity is over, you can replace the product with the next popular one. This will ensure that you have only wining products in your vending machines. Planet Antares vending machines have the advantage of being glass front vending machines. This means that the products are visible to the buyers. A potential buyer can decide to make a purchase from your vending machine if they like what they see in the vending machine. With a glass front vending machine, it’s important that you keep attractive looking products at the front of the vending machines. In addition to this, the products must be popular with the public. This will encourage people to buy from your vending machine.

The right supplier
Associate yourself with the right kind of supplier so that you can have access to a wide selection of products. There are some locations that make request for certain products. This can be health products or organic products. If you have a supplier that can provide you with these products, you will be able to cater to the needs of your customers. The right supplier should also be able to provide you with a bulk supply of merchandize.

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